Branding

Matters

Branding matters

C

reating a solid brand, with strong foundations is much more than just a creative brainstorm.

The branding process is a combination of investigation, strategic thinking, project management and creativity.

This may sound incredibly complex, and for some brands, a very in-depth process is required, however there are many levels on which successful branding can be created.

The word ‘branding’ being off-putting for many people, Particularly when branding experts go into great technical detail that it creates the impression that branding is daunting.

Yes, there is a lot that goes on in the background and yes, there are processes that we as experienced brand stylists follow, but the one thing that we do, is to make sure that the branding process is kept as simple and jargon free as possible for our clients.

Managing your brand identity assets requires a long-term commitment from company owners/directors to building and maintaining the brand. To make a brand a success, it requires ongoing monitoring and input.
It is important to launch the brand internally first to ensure that all employees are ‘singing from the same hymn sheet’ as the expression goes.
Internally, employees need to know why the brand is important, what it stands for, what it means and how they can communicate it through their interactions with customers.
An external launch can be one event, or a gentle series of marketing messages. At all times, the brand launch should be focused on the customers, and giving them the right messages at the right time.
The messages should be reinforced several times.